First impressions
In less than one-tenth of a second of seeing someone for the first time, our brain processes information about the person’s face—which leads to quick conclusions about a new acquaintance’s qualities, including trustworthiness, competency, friendliness, honesty and morality.
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Likeability is a quick judgment
We make judgments about someone’s likeability, trustworthiness and competence after seeing their face for less than a tenth of a second.
Making snap judgments might determine who we vote for. It can also influence our financial decisions.
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