Real-world example of status quo bias
- When offered other sandwich options for lunch, individuals often choose a sandwich they have eaten before.
- In 1985, Coca Cola brought out a "New Coke". Consumers chose the Coke Classic even though blind taste tests found that consumers preferred New Coke.
- In political elections, the existing candidate is more likely to win than the challenger.
- When a company adds new insurance plans to the list of insurance options, existing employees will choose old plans while new employees will choose new plans.
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Status Quo Bias examples
- When offered several sandwich options, individuals often choose a sandwich they have eaten before.
- In 1985, Coca Cola reformulated the original Coke flavor and started selling a "New Coke." Although blind taste tests found many consumers preferred New Coke, consumers cont...
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