• Red was used to stimulate the body and mind and to increase circulation.
• Yellow was thought to stimulate the nerves and purify the body.
• Orange was used to heal the lungs and to increase energy levels.
• Blue was believed to soothe illnesses and treat pain.
• Indi...

While most perceptions of color are subjective, some color effects have universal meaning. 

• Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort ...

Color preferences can sometimes make a statement about how we want other people to perceive us. Other factors such as age and gender can also influence the color choices we make.

The personality of the buyer can play an important role in color selection, but buyers are often heavily infl...

Most psychologists view color therapy with skepticism and point out that the supposed effects of color are often grossly exaggerated. Also, one’s feelings about color are often deeply personal and rooted in their own experience or culture.

Much of the evidence in this emerging area is an...