MORE IDEAS FROM THE ARTICLE
“We have a repository of information about a color. For example, the color blue is almost always associated with blue skies, which when we are children is a positive thing — it means playing outside and fun. Evolutionarily it also means there are no storms to come. This is why it is reminds us of stability and calm.”
Leatrice Eiseman, color specialist.
Research says colors can absolutely affect your mood, behavior and stress levels. It also claims there are generalities that can be gleaned from decades of research on the patterns of what people think about each color but no absolute truth.
"Given the prevalence of color, one would expect color psychology to be a well-developed area. Surprisingly, little theoretical or empirical work has been conducted to date on color's influence on psychological functioning, and the work that has been done has been driven mostly by practical concerns, not scientific rigor."
Andrew Elliot and Markus Maier, researchers.
About 1 per cent of American men suffer from red-green colour blindness.
Recent experiments challenge the accepted notion that all of us have the same default perception of the colours we see. A person’s red could be the other person’s blue, technically, but still carry with it the same feeling.
Example: The colour of blood (deep red) or the blue sky could seem different to some people while carrying the same feeling or emotion when they encounter it.
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