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“We have a repository of information about a color. For example, the color blue is almost always associated with blue skies, which when we are children is a positive thing — it means playing outside and fun. Evolutionarily it also means there are no storms to come. This is why it is reminds us of stability and calm.”
Leatrice Eiseman, color specialist.
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While most perceptions of color are subjective, some color effects have universal meaning.
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The influence of colors can completely change the idea we have of a certain space or element. Colors interact with our memory, awaken feelings and guide reason and the associations that we develop to colors save our brains time, since they are processed unconsciously.
About 1 per cent of American men suffer from red-green colour blindness.
Recent experiments challenge the accepted notion that all of us have the same default perception o...