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Color Psychology: How the Colors You Choose Affect Your Mood | Science of People
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“We have a repository of information about a color. For example, the color blue is almost always associated with blue skies, which when we are children is a positive thing — it means playing outside and fun. Evolutionarily it also means there are no storms to come. This is why it is reminds us of stability and calm.”
Leatrice Eiseman, color specialist.
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Color Suggestions
- Desktop: Green, as it is the bit is restful for eyes and produces the least amount of eyestrain.
- Work Out Clothes: Orange, the color of stimulation and enthusiasm.
- Women’s Dating Clothing: Red, the color of passion and gets blood pumping.
- Men’s Dating Clothing: Blue to communicate stability and calmness.
- To Look Aggressive: Black, as research correlates it with higher levels of aggression on sports teams that use it.
- Office Walls: Blue and Green. Blue can lower heart rates and green reduces anxiety and is associated with money.
- Work Clothing: Not grey, as it inspires people to be passive, uninvolved and have a lack of energy.
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Research And Color
Research says colors can absolutely affect your mood, behavior and stress levels. It also claims there are generalities that can be gleaned from decades of research on the patterns of what people think about each color but no absolute truth.
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SIMILAR ARTICLES & IDEAS:
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The Psychological Effects of Color
While most perceptions of color are subjective, some color effects have universal meaning.
- Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.
- Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.
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Some Applications Of Color
- Professions that rely heavily on visual mediums use color psychology to try to predict and instigate emotions in their target audience.
- People use colors and lighting to increase their...
Tips for Using Color Psychology
- Using your favorite color for everything may result in oversaturation.
- Choose colors according to context to avoid being inappropriate.
- Combining colors may communicate a different message than the colors would individually.
- Consider the functionality of the object when picking a color.
- Use colors to enhance your memory by highlighting important things and associating each color with its meaning.
- Be consistent with your color usage if you are defining colors for a business.
Colors and Psychology
It investigates how the colors affect us. Colors can change our perception, alter our senses, make us emotional, improve our memory and attention, and even influence our decisions.
The influence of colors can completely change the idea we have of a certain space or element. Colors interact with our memory, awaken feelings and guide reason and the associations that we develop to colors save our brains time, since they are processed unconsciously.
My Red Is Your Blue
About 1 per cent of American men suffer from red-green colour blindness.
Recent experiments challenge the accepted notion that all of us have the same default perception o...
The Calculations Of Light
- The colour-sensitive receptors that humans have, called melanopsin, measure the amount of blue or yellow light in the atmosphere and likewise regulate our circadian rhythm.
- Human beings have Cone Cells, which are of three types, Red, Blue, and Green, and have evolved much later than the receptors in the brain.
Colour Is A Private Sensation
- Research proves that the universal emotional responses that we have when we see a colour tend to be the same, even if the actual colour is different, as our conscious perception of those colours varies.
- The day-night cycle of living things is impacted by the ambient light, where the morning yellow light awakens us or makes us feel happy, and the dominance of blue light at night makes us feel sleepy.