1950s: TV dinners
- The first home ready meals were actually created to use up surplus meat. US food company Swanson had a disappointing Thanksgiving period in 1953 and found themselves with huge stocks of leftover turkey.
- Bosses challenged their staff to find a creative solution, and salesman Gerald Thomas designed his own version as a ready meal tray. It had three compartments to hold meat, potatoes and vegetables.
- Swanson named their new idea a TV dinner, marketing it as a convenience food you could eat while watching television. And their popularity was staggering: Americans bought 10 million TV dinners in the first year alone!
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The Evolution of TV Dinners from 1920-1950s
- 1925 - A freezing machine has been invented. This revolutionized the storage and preparation of food
- 1945 - Frozen dinners were first sold to airlines by Maxson Food Systems
- 1953- Gerry Thomas contemplated on the leftovers...
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