Approachable: Show who you really are
Bios often show their friendliness by stringing together various hobbies in their last sentence. For example, "when they're not writing, you can find them hiking or drinking coffee".
There are better ways to be approachable:
- Go all-in on an unexpected skill or interest outside your work.
- Share how you use your work expertise in your personal life.
Wrap up the bio with a single next step for the reader to take. "To get in touch, follow him on LinkedIn." or "View all posts by Benny Lewis."
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Authentic: Show why you care
An authentic bio is vital to break through the generic content by unqualified authors. Authentic authors care about the topic, they know the audience, and they have the courage to put their real name on their work.
- Start with a compelling first sentence
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