Over my career as a copywriter, I’ve interviewed dozens of top performers. I’ve been privileged to have genuine, deep 1-on-1 conversations with heads of multi-million dollar businesses. These are aggressively smart people, who make me feel humbled just by their presence.

It’s comical how different these people are from my peers. Many of my acquaintances feel extremely smart. They have zero achievements to back up their ego. Even when every piece of evidence shows that they’re not so smart, they find a smart reason why the world is wrong and they’re right.