McLeod, S. A. (2018, Febuary 05). Cognitive dissonance . Simply Psychology. https://www.simplypsychology.org/cognitive-dissonance.html
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The Benjamin Franklin effect has generally been explained using the cognitive dissonance theory.
Essentially, this means that when someone does you a favor, they need to be able to justify it to themself, in order to avoid the cognitive dissonance that might occur from doi...
Cognitive dissonance is a negative, tensed emotional state that is caused by holding beliefs or behaviors that are inconsistent with one another.
Because cognitive dissonance brings discomfort, we try to escape it. There are 2 options to get rid of it: to change a ...
Create a dilemma with proper tension or dissonance with which associates can identify, then using one sentence, describe the challenge for each of the key characters.
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