Our aversion to cognitive dissonance
Cognitive dissonance is a negative, tensed emotional state that is caused by holding beliefs or behaviors that are inconsistent with one another.
Because cognitive dissonance brings discomfort, we try to escape it. There are 2 options to get rid of it: to change a behavior or to change a belief. Most people choose the second option.
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The cognitive dissonance theory
It suggests that holding 2 or more contradictory beliefs at the same time causes people to experience mental discomfort, which manifests as psychological stress.
And people will always seek to minimize their cognitive dissonance and the discomfort it creates.
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