MORE IDEAS FROM THE BOOK
People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.
Details matter, it's worth waiting to get it right.
You have to be burning with an idea, or a problem, or a wrong that you want to right. If you're not passionate enough from the start, you'll never stick it out.
You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.
Deciding what not to do is as important as deciding what to do.
Steve Jobs has always been considered an anomaly in management: his leadership style was something to admire or to criticize, but definitely not to replicate.
He was navigating a territory that is often obscure to management: the creation of meaning, both for customers and employees.
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