Know your audience
The primary reason we write is to communicate with others because we want them to understand something or take some form of action. For written communication to succeed, the writer has to understand their audience’s motivations.
Your tone, vocabulary, and writing style will differ depending on who you’re trying to reach and the communication channel you’re using to connect with them. Get in the habit of asking yourself who you’re writing for and why they should read what you’ve written.
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