Get To Know Your Audience - Deepstash
Get To Know Your Audience

Get To Know Your Audience

What’s most important to them? What motivates them? What’s their background? How do they prefer to communicate? What “language” do they tend to use?

By understanding who the person (or people) you’re speaking to is, you’re able to use their common knowledge or experience to decide how best to explain your idea.

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MORE IDEAS FROM How To Turn Complicated Ideas Into Simple Concepts

Opt for using simple, everyday language. Avoid any acronyms, jargon, or highly niche phrases. When it’s impossible to avoid, make sure to define any complex terms.

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The way you frame your information matters – the language, terms, and examples you choose to use will have a huge impact on what your audience remembers and understands.

So, paint a verbal picture. By sharing information, you make the problem tangible, and the solution appealing.

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If something is too complicated, people are most likely to be confused by it, or worse, forget about it.

Ask yourself:

  1. If my audience will only remember one thing about my explanation, what is that “one thing?”
  2. And, why should my audience care about this “one thing?”

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Get to Know Your Audience

Presenting information is never about the presenter--it's always about the audience.

Get to know who they are, in order to use their common knowledge and experience: What's most important to them? What motivates them? What's their background? How do they prefer to communicate? What "language" do they tend to use?

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In a 'zero-based' budget, where we are putting every dollar to work for us, we have to put aside some 'fun money', a budget line for our fun activities, like a fancy cappuccino or the new shoes we desire.

Fun Money is not an excuse to be wasteful but a way to stick to your budget.

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The Three Bosses of SEO

Creating high-quality content, making sure that you have a solid link-building strategy, making sure your site is technically sound, are great things to do when it comes to SEO. However, none of them would be as effective if you're not taking a look at things from a strategic wider lens. You have to take a step back and look at what you're doing and why you're doing them in order for you to get the results that you need.

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