Get To Know Your Audience - Deepstash

deepstash

Beta

deepstash

Beta

How To Turn Complicated Ideas Into Simple Concepts

Get To Know Your Audience

What’s most important to them? What motivates them? What’s their background? How do they prefer to communicate? What “language” do they tend to use?

By understanding who the person (or people) you’re speaking to is, you’re able to use their common knowledge or experience to decide how best to explain your idea.

99 SAVES


EXPLORE MORE AROUND THESE TOPICS:

SIMILAR ARTICLES & IDEAS:

Get to Know Your Audience

Presenting information is never about the presenter--it's always about the audience.

Get to know who they are, in order to use their common knowledge and experience: What's most imp...

The "One Thing" To Remember

To have a better chance of making complex information memorable, ask yourself these 2 questions:

  • If my audience will only remember one thing about my explanation, what is that "one thing?"
  • And, why should my audience care about this "one thing?"
Give Context and Use Examples

The way you frame your information matters--the language, terms, and examples you choose to use will have a huge impact on what your audience remembers and understands.

Paint a verbal picture. You will make the problem tangible, and the solution appealing.

Fun Money

In a 'zero-based' budget, where we are putting every dollar to work for us, we have to put aside some 'fun money', a budget line for our fun activities, like a fancy cappuccino or the new shoes we...

Plan For Some Fun

A budget isn't about restrictions or a speed breaker to your freedom, but a way to plan for your freedom and fun, responsibly.

When you have every aspect of your financial life and goals planned out, you do not feel guilty having a little fun, and the fun budget is your permission to spend.

Your Fun Mileage May Vary

Each one of us has different levels of income, debt, and savings goals.

If one is new to budgeting and has limited resources, it is prudent to keep the fun money to a bare minimum. It is also fun to stretch your dollars, getting more for less, using creative ways. For instance, you can buy second-hand instead of buying everything new, to save your dollars.

Savings hacks are always a good idea, and there are several Apps available to help you manage your spending.

What you say, and how you say it

When trying to explain complex information to an audience, the first task is to get the content of what you're saying right. 

How we communicate is also cr...

How much technical detail to include

Try not to use technical language. If you do, make sure it is absolutely necessary in order to help the audience understand or appreciate your point – and ensure that you explain the word or term immediately afterwards.

Keep your words as simple and clear as possible, and use real-life examples and illustrations where possible. But don’t patronize your audience.

How to use body language

If you look alert but relaxed, your audience will mirror this and feel the same way. Stand up straight, but relax any tension or stiffness in your body. 

It’s a good idea to gesture with your hands in such a way that helps to make clear what you are explaining – but only do this if it feels natural, and try not to wave your arms around unnecessarily.