David Campbell, the founder of Saks Fifth Avenue, said, “Discipline is remembering what you want.”

When it comes to creating and governing content, it’s easy to forget what we want, or even worse, to settle for less.

Web writing is the practice of writing useful, usable content specifically intended for online publication. This is a whole lot more than smart copywriting. An effective web writer must understand the basics of user experience design, be able to translate information architecture...

At its best, a content strategy defines:

1. key themes and messages,
2. recommended topics
3. content purpose (i.e., how content will bridge the space between audience needs and business requirements)
4. content gap analysis,
5. metadata frameworks and related content ...

in her groundbreaking article, Content Strategy: the Philosophy of Data, Rachel Lovinger said:

The main goal of content strategy is to use words and data to create unambiguous content that supports meaningful, interac...