How Do I Get Started with Digital Marketing?

Set SMART goals – Define what “success” is to you in order to create a strategy and metrics to measure.
Set a blogging schedule – Blogs are the easiest ways to generate new content for a website & boost your organic SEO. Aim for between 1-4 blogs per month for a good starting foundation.
Brand social media channels and create a schedule – Make sure your social channels are consistent with your brand by using icons & banners that match. 1-7 posts per week is a great place to start.
Decide on an email strategy. A monthly newsletter is a great way to stay connected with your customers & prospects

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How Do I Get Started with Inbound Marketing?

Set SMART goals – Define what “success” is to you in order to guide your strategy.
Define your ideal customer – Create

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What is Inbound Marketing?

Inbound marketing is customer-oriented and customer-driven. Simply put, inbound marketing starts with valuable content that your target audience wants, instead of just advertising your service...

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The Difference Between Digital Marketing & Inbound Marketing

Digital marketing is the broad term used to describe digital content pieces used to connect with an audience.

Digital marketing is the how of delivering a message, not the what and why

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Conclusion

Both digital marketing and inbound marketing are ways of promoting your brand online.
Digital marketing is better for brand awareness while inbound marketing is better for qualified leads.
It’s important to remember that inbound marketing is an arm of digit...

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