you write a lead magnet to grow the size of your email list. You compose emails to gain clicks to your website. You write blog posts to establish authority in your industry. All these pieces of content are created at the right time, set before the right audience, and then measured for success. Se...

Content marketing and content strategy complement each other perfectly, but they’re not the same thing. Learn the differences – and why you need both

Here are a few tips for implementing your content strategy to speak to your audience. Create content personas. Gather information about your audience and make fictional characters you can address each time you write content.

Content strategy, on the other hand, is the foundation on which successful content marketing is built. Think of it as a map. If content marketing is the journey toward brand success, content strategy is the blueprint that directs it

Remember the buyer’s journey. Your audience will be in either the awareness, consideration, or decision state when they read your content. You need to know what pushes their hot buttons in each one of these stages.

As a whole, content marketing is organic marketing. It involves giving value to people so they recognize your brand as a trustworthy solution to their needs and desires.