Remember the buyer’s journey. Your audience will be in either the awareness, consideration, or decision state when they read your content. You need to know what pushes their hot buttons in each one of these stages.
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Step 4.2: Draw Up An Action Plan (Create an Action Plan for Each URL) (contd.)
- Update CTAs: Replace outdated CTAs with relevant ones to reactivate your content marketing funnel & improve conversion rates.
- Add videos
- Add images
- Optimize metadata: Rewrite titles, meta descriptions, & h1. Use better keywords to make it more natural & attractive for...
Scoring Systems
Assign positive or negative points to each quality associated with each of your decisions, and keep a total score running for each one.
Once you've taken everything into consideration, one decision will be objectively worth more than the other. You'll still be affected by your subje...
Required Skills Of A Product Designer
- Product designers rely on technical knowledge balanced with their creative ability.
- They need a sense of visual and spatial awareness that’s balanced with commercial awareness, in order to know what looks good, functions well, and will be a viable product for business purposes.
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