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How to choose the right music for different tasks
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Making Smart Decisions
We need to be aware of the reality distortion field of many advertising campaigns and slow down before making any impulsive decisions based on our emotions. We need to seriously consider why we are buying a certain product and if there is a practical need to upgrade.
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Brands Make Our Identity
Having a strong emotional connection with the brand makes many of us succumb to the famous reality distortion field, where we are absolutely okay with paying top dollar for their products.
The truth is we are not buying the product, but are enhancing our own identity due to the su...
78
282 reads
The Impact On Our Psychology
The most successful brands in the world have an imprint on our psychology and feel like family members to us.
A survey on Apple (iOS) and Samsung (Android) users revealed that Apple users have a high rate of pride and empathy towards the brand, while Samsung users were mostly neutral. It p...
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Making Decisions
People usually make impulsive decisions and take shortcuts while stressed out. A 16th-century Catholic mystic, Ignatius, provides us with some methods of discernment and decision-making, which are still relevant today.
- Relying on Reason and Feelings: It’s important to use your...
Brands Make Our Identity
Having a strong emotional connection with the brand makes many of us succumb to the famous reality distortion field, where we are absolutely okay with paying top dollar for their products.
The truth is we are not buying the product, but are enhancing our own identity due to the su...
No One Is Immune To The Anchor Effect
Anchoring is an extremely strong bias, and even if we are aware of it, it still works. We can follow certain rules to avoid this highly prevalent and effective cognitive bias as much as possible:
- Be aware of the anchor effect and recognize that our need for a bargain and even our moo...
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