The way you frame your information matters--the language, terms, and examples you choose to use will have a huge impact on what your audience remembers and understands.Paint a verbal picture. You will make the problem tangible, and the solution appealing.

Give Context and Use Examples

Presenting information is never about the presenter--it's always about the audience.
Get to know who they are, in order to use their common knowledge and experience: What's most important to them? What motivates them? What's their background? How do they prefer to communicate? What "language" do they tend to use?

Get to Know Your Audience

To have a better chance of making complex information memorable, ask yourself these 2 questions:<ul><li>If my audience will only remember one thing about my explanation, what is that "one thing?"</li><li>And, why should my audience care about this "one thing?"</li></ul>

The "One Thing" To Remember

While using long, technical words might seem impressive, it rarely helps anyone understand what's being said.Opt for using simple, everyday language. Along those same lines, avoid any acronyms, jargon, or highly-niche phrases. When it's impossible to avoid, make sure to define any complex terms.

Watch Your Language

You're sitting in a conference room with all the big bosses. They're meeting to discuss the annual budget, and it's your job to pitch them your case for more money for your team. While you're quite confident everyone has a vague idea what your department does, you're not nearly as confident that everyone sees the importance of what you do or the way you do it.

The "One Thing" To Remember

How to Make Complex Ideas Easy to Understand for Everyone

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