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Presenting information is never about the presenter--it's always about the audience.
Get to know who they are, in order to use their common knowledge and experience: What's most important to them? What motivates them? What's their background? How do they prefer to communicate? What "language" do they tend to use?
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13.1K reads
To have a better chance of making complex information memorable, ask yourself these 2 questions:
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The way you frame your information matters--the language, terms, and examples you choose to use will have a huge impact on what your audience remembers and understands.
Paint a verbal picture. You will make the problem tangible, and the solution appealing.
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While using long, technical words might seem impressive, it rarely helps anyone understand what's being said.
Opt for using simple, everyday language. Along those same lines, avoid any acronyms, jargon, or highly-niche phrases. When it's impossible to avoid, make sure to define any complex terms.
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Learn more about communication with this collection
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