Give Context and Use Examples
The way you frame your information matters--the language, terms, and examples you choose to use will have a huge impact on what your audience remembers and understands.
Paint a verbal picture. You will make the problem tangible, and the solution appealing.
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Similar ideas to Give Context and Use Examples
Give Context
The way you frame your information matters – the language, terms, and examples you choose to use will have a huge impact on what your audience remembers and understands.
So, paint a verbal picture. By sharing information, you make the problem tangible, and the solution app...
Use Structures
- Tell a story and use structures.
- Structured information increases processing fluency: People retain information 40% more reliably and better.
- Never lose your audience.
The Biggest Strategic Messaging Mistakes
- Messages should be consistent. Consistency reduces opportunities for miscommunication. Consistent messages are more likely to become memorable.
- Brevity and simplicity lead to clarity. Avoid fancy words and use more conventional language.
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