<p><strong>The way you frame your information matters</strong> – the language, terms, and examples you choose to use will have a huge impact on what your audience remembers and understands.</p>
<p>So, paint a verbal picture. By sharing information, you make the problem tangible, and the solution appealing.</p>

Give Context

<div><p><span>What’s most important to them? What motivates them? What’s their background? How do they prefer to communicate? What “language” do they tend to use?</span></p></div><div><p><b>By understanding who the person (or people) you’re speaking to is, you’re able to use their common knowledge or experience to decide how best to explain your idea.</b></p></div>

Get To Know Your Audience

<div><p><span><b>If something is too complicated, people are most likely to be confused by it, or worse, forget about it.</b></span></p><p>Ask yourself:</p></div><div><ol>
<li>If my audience will only remember one thing about my explanation, what is that “one thing?”</li>
<li>And, why should my audience care about this “one thing?”</li></ol></div>

The “One Thing” They Should Understand

<p>Opt for using simple, everyday language. Avoid any acronyms, jargon, or highly niche phrases. When it’s impossible to avoid, make sure to define any complex terms.<br></p>

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You're sitting in a conference room with all the big bosses. They're meeting to discuss the annual budget, and it's your job to pitch them your case for more money for your team. The problem?

Give Context

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