Research shows humans prefer cockiness to expertise. We naturally assume confidence equates with skill.
So stop saying, "I think" or "I believe." Stop adding qualifiers to your speech. Stand behind your opinions--even if they are just opinions--and let your enthusiasm show. People will naturally be more persuaded.
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While educating a higher-up about a particular subject, we assume that we are the experts and somehow have power over others listening to us impart knowledge.
The audience who are the decision-makers will not be sold just by the logic of your proposal and how much sense it makes - you have to package it in a way that is at the right level with your audience, in straightforward terms.
It also helps to ensure that the leaders who are listening to you feel smart.
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Although counterintuitive, admitting your errors upfront shows that you're human and can actually be a brilliant move.
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