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Choose the right medium

As a general rule, men tend to feel competitive in person and turn what should be a conversation into a contest we think we need to win.

The opposite is true if you're a woman hoping to persuade other women. According to the researchers, women are "more focused on relationships," so in-person communication tends to be more effective.

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Gaining agreement has an enduring effect, even if only over the short term. So instead of jumping right to the end of your argument, start with statements or premises you know your audience will agree with. Build a foundation for further agreement.

Always know your audience. Don't push for instant agreement if someone's personality style makes that unlikely. But don't ask for thought and reflection if your audience loves to make quick decisions and move on.

Research shows humans prefer cockiness to expertise. We naturally assume confidence equates with skill.

  • If your audience is likely to disagree, speak faster. It gives them less time to form their own counterarguments and you have a better chance of persuading them.
  • If your audience is likely to agree, speak slower. It gives them time to evaluate your arguments and factor ...

Remarkably persuasive people understand how to frame and deliver their messages, but most important, they embrace the fact that the message is what matters.

Tossing in an occasional--and heartfelt--curse word can actually help instill a sense of urgency because it shows you care

While it's tempting to use scare tactics, positive outcome statements tend to be more persuasive.

Sharing an opposing viewpoint or two is more persuasive than sticking solely to your argument.

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Scholars have discussed the mechanics of persuasion since ancient times. Persuasion encompasses every aspect of culture, with rhetoric as a crucial tool to influence every sphere of society, from mundane negotiations to big national debates. One could argue any form of communication is a form of persuasion. Whether through writing or talking, at home or at work, with friends or customers, chances are you spend a good amount of your time trying to persuade someone of something. In Rhetoric, Aristotle defines three main ways to persuade people: ethos, pathos, and logos.

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