Product to market

Ideally, you will have a community of true believers who support your product. They should get your prototypes first as they will give valuable feedback and promote the product.

• A broader reach is possible by spreading information at conferences, meetups, and hackathons and write about it in forums and blogs.
• The media is also a valuable source to reach new audiences.
• Grab every opportunity for an interview.
• Use feedback and market research to determine demand and set the pace for scaling up.

Step 1: Research and model

Inventors start with representations before they make something.

• Research to find available materials and possible technologies to use.
• Draw the idea with a pencil on paper.
• Make a model using cardboard,...