Do you feel anxious in a yellow room? Does the color blue make you feel calm and relaxed? Artists and interior designers have long believed that color can dramatically affect moods, feelings, and emotions. "Colors, like features, follow the changes of the emotions," the artist Pablo Picasso once remarked.
While most perceptions of color are subjective, some color effects have universal meaning.
Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.
Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.
The psychology of color as it relates to persuasion is one of the most interesting-and most controversial-aspects of marketing. The reason: Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind."
Elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us. So assertions on the effect of colors are often not based on scientifically sound evidence.
There are no magic bullet answers, but there are generalities that can be gleaned from decades of research on the patterns of what people think about each color. So, how can you pick the perfect color for each situation? Based on the research, here is your personal color guide.
Research says colors can absolutely affect your mood, behavior and stress levels. It also claims there are generalities that can be gleaned from decades of research on the patterns of what people think about each color but no absolute truth.
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