It is an unusual and enigmatic color. Purple is linked to luxury, religion, and sexuality. It is not frequent in nature and stands out over the rest if used correctly.

It investigates how the colors affect us. Colors can change our perception, alter our senses, make us emotional, improve our memory and attention, and even influence our decisions.

Red is the most passionate color, it catches our attention immediately. Red is linked to love, blood, joy, suspense, closeness, war or forbidden. It is shown on the road signs and sale prices. It is the color of urgency.

1. Using your favorite color for everything may result in oversaturation.
2. Choose colors according to context to avoid being inappropriate.
3. Combining colors may communicate a different message than the colors would individually.
4. Consider the functi...

it represents sweetness, femininity, delicacy, charm, sensitivity, courtesy, illusion, eroticism, etc. 

Positive concepts like optimism, youth, confidence, and creativity. 

Like for the color white, there is an open debate about whether black really is a color. According to color psychology, black is closely related to the world of night, power and death. 

New beginnings, lightness, perfection, purity, peace, innocence, neutrality, impartiality etc. In hospitals, white is a predominant color, it is aseptic and conveys calm.

• Professions that rely heavily on visual mediums use color psychology to try to predict and instigate emotions in their target audience.
• People use colors and lighting to increase their well-being and productivity, and express their individuality.

Green is related to nature, it reminds us of grass, youth, hope, health, fertility, money, etc. According to color psychology, green is fresh and harmonious, peacefulness, youth, and tranquillity. People with environmental awareness are called “green”.

Brown represents laziness, vagrancy, filth, vulgarity or ugliness. It may seem bland and outdated. Brown is one of the least appreciated colors.

Gray mainly symbolizes old age and sobriety. It can be dark, mediocre and bland or related to cover ups such as “gray literature” or “gray areas”.

Blue symbolizes harmony, fidelity, sympathy, peace, serenity, trust, honesty, communication, etc. It should not surprise us that several social networks (and all types of corporations) use it in their logos.