The Elevator Pitch - Deepstash

The Elevator Pitch

An Elevator Pitch is called so because back in the good old days(2019, that is) people working in office buildings used to ride the elevator together, and only had a few moments to answer the question ‘What do you do?’

A short, crisp and catchy Elevator Pitch is effective in today’s time when attention spans are tiny and there is tons of information bombarding us every moment.

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MORE IDEAS FROM This is one of the best ways to answer ‘What do you do?’

A good elevator pitch that makes people listen and stay engaged starts with something totally unexpected and ends with a teaser/question.

Pattern Interrupt: The listener has to be taken by surprise by the initial words, something they haven’t heard before.

Pause: A short pause is then required to give them time to process what we have just said and actually listen with interest.

Teaser: A slight elaboration on what is said initially to give it more context.

Question: Provide an open-ended question that gets them thinking and wanting to keep the conversation going.

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  1. Ensure you can deliver what you claim to do in the pitch.
  2. Practice it so much that it becomes automatic and still does not sound rehearsed.
  3. Test it on people and fine-tune it with the results or feedback you get.
  4. Don’t call it an elevator pitch.
  5. Create different versions suited for live talks, emails or taglines.

Remember: Start with a hook, end with a question.

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The most successful sales professionals in any organization are usually the ones that have consciously or unconsciously mastered the fundamentals I’m about to share with you. In my company Pure Green Franchise, I teach all our team members that there are no short-cuts, and in any communication, the battle is won before it even starts. If I ever hear a sales professional say he or she is going to “wing it,” I know that he or she is not prepared.

Flawless execution of the following communication strategies is par for the course.

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Answers To Common Interview Questions
  1. Can you tell me a little bit about yourself? Don’t tell your life story; answer clearly and concisely. Focus on professional accomplishments.
  2. Why should we hire you over the other applicants? Say, “I don’t know the skill of others, but I do my own,” then highlight your strengths and talents. Show them how you will bring value and contribute.
  3. What’s your greatest weakness? Turn it into a positive while avoiding the “perfectionist” cliché. Instead, say, “I have weaknesses, but I focus on improving in all I do. I work through my weaknesses and leverage it by concentrating on my strengths.”
  4. What would you like me to know about you that’s not on your resume? Say, “I have the right mix of interpersonal and work-related skills to be successful. Also, my personality and skills are a good fit for this position. I’m friendly, I enjoy collaborating and working with others.” Then, add a story of how your skills and attitude made a difference.
  5. How honest are you? Straightforwardly state your high ethical standards, and offer your references as backup.
  6. How would you describe yourself in three words? State the qualities that set you apart and give a concise explanation. Focus on unique qualifications and communication skills.
  7. If you could be a superhero, what super powers would you want? Give a brief answer, tied to your professional strengths.
  8. Why do you want to work here? Say something that aligns you with what the organization does. Keep it close to the company’s stated mission if possible.
  9. Why did you leave your current employer? Don’t criticize your previous employer. Say “I’ve outgrown my opportunities there and am looking for a new opportunity to be part of a great team.”
  10. Can you tell me about a time you’ve clashed with your last manager? Tell them that clashes are unavoidable but there is a way to work through things. If you tell a story, make it mild and with a happy ending. Stay positive and focus on communication and moving forward through conflict.
  11. What would your last boss say about you? Stay brief and positive: “I’d hope they would say I work hard and learn fast. I’ve learned much from their mentorship.”
  12. Where do you see yourself in five years? Talk about commitment to career, improving your value to the organization and your passion for excellence. Don’t talk about your goals or dreams.

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