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The Elevator Pitch
An Elevator Pitch is called so because back in the good old days(2019, that is) people working in office buildings used to ride the elevator together, and only had a few moments to answer the question ‘What do you do?’
A short, crisp and catchy Elevator Pitch is effective in today’s time when attention spans are tiny and there is tons of information bombarding us every moment.
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Four Steps To Effective Elevator Pitching
A good elevator pitch that makes people listen and stay engaged starts with something totally unexpected and ends with a teaser/question.
Pattern Interrupt: The listener has to be taken by surprise by the initial words, something they haven’t heard before.
Pause: A short pause is then required to give them time to process what we have just said and actually listen with interest.
Teaser: A slight elaboration on what is said initially to give it more context.
Question: Provide an open-ended question that gets them thinking and wanting to keep the conversation going.
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How To Deliver An Elevator Pitch
- Ensure you can deliver what you claim to do in the pitch.
- Practice it so much that it becomes automatic and still does not sound rehearsed.
- Test it on people and fine-tune it with the results or feedback you get.
- Don’t call it an elevator pitch.
- Create different versions suited for live talks, emails or taglines.
Remember: Start with a hook, end with a question.
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