An Elevator Pitch is called so because back in the good old days(2019, that is) people working in office buildings used to ride the elevator together, and only had a few moments to answer the question ‘What do you do?’
A short, crisp and catchy Elevator Pitch is effective in today’s time when attention spans are tiny and there is tons of information bombarding us every moment.
A good elevator pitch that makes people listen and stay engaged starts with something totally unexpected and ends with a teaser/question.
Pattern Interrupt: The listener has to be taken by surprise by the initial words, something they haven’t heard before.
Pause: A short pause is then required to give them time to process what we have just said and actually listen with interest.
Teaser: A slight elaboration on what is said initially to give it more context.
Question: Provide an open-ended question that gets them thinking and wanting to keep the conversation going.
Remember: Start with a hook, end with a question.
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