Four Steps To Effective Elevator Pitching

A good elevator pitch that makes people listen and stay engaged starts with something totally unexpected and ends with a teaser/question.

Pattern Interrupt: The listener has to be taken by surprise by the initial words, something they haven’t heard before.

Pause: A short pause is then required to give them time to process what we have just said and actually listen with interest.

Teaser: A slight elaboration on what is said initially to give it more context.

Question: Provide an open-ended question that gets them thinking and wanting to keep the conversation going.