How To Deliver An Elevator Pitch

1. Ensure you can deliver what you claim to do in the pitch.
2. Practice it so much that it becomes automatic and still does not sound rehearsed.
3. Test it on people and fine-tune it with the results or feedback you get.
4. Don’t call it an elevator pitch.
5. Create different versions suited for live talks, emails or taglines.

Remember: Start with a hook, end with a question.