Familiarity bias and Endowment effect - Deepstash

Familiarity bias and Endowment effect

Familiarity bias is another reason people dislike redesigns. It refers to a mental phenomenon where people opt for the more familiar options, even though these often result in less favorable outcomes than available alternatives.

The Endowment Effect could also be a reason how people tend to assign a greater value to an object that they own, rather than an object that they don’t. In the case of the redesign, this phenomenon can lead users to prefer the existing version.

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  • Allowing people to opt-in to changes when the redesigned version is introduced. This gives users a feeling of control and can make them more amendable towards the changes even if they don’t opt-in. 
  • Radical redesigns should be avoided whenever possible. Make small incremental changes Previous studies have found that small changes are usually not observed when people behave habitually.
  • Preparing the users for the upcoming changes is crucial. Creating expectations can make users more likely to adapt to the changes and accept the redesign. Apple has been doing this for years.

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Users are resistant to change

Twitter recently rolled out a new redesign and was met with backlash from most users.

This is because users automatically navigate interfaces that are used for a long time. In a way, navigation is similar to a routine, a habit, and when the interface design changes, the user navigation habits must change as well.

This increases cognitive load and can reduce user satisfaction with the product.

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RELATED IDEAS

UX design is crucial to just about everything. It renders the latest technology accessible to the masses, makes our favourite apps and websites a pleasure to use, and determines which brands and products we return to over and over again. To put it simply, design matters.

UX designers can make a huge difference to the world in which we live — not only through designing great user experiences, but by spreading the word about the immense value of good design.

So what is UX design all about? Let our all-time favourite UX design quotes enlighten and inspire you!

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What is emotional design?

Emotional design is the concept of how to create designs that evoke emotions which result in positive user experiences. Designers aim to reach users on three cognitive levels—visceral, behavioral and reflective—so users develop only positive associations (sometimes including negative emotions) with products, brands, etc.

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Product Design: A Primer

Product design is the process of creating products that offer solutions to a problem in a specific market. Successful product design both serves a business and incorporates users’ needs. Product design includes digital tools, experience design, and physical products.

Product design’s foundations start with the design thinking ideology.

Design thinking was developed as a user-centric way to integrate the needs of real users into technological and business requirements that are a result of solving complex problems.

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