Familiarity bias and Endowment effect
Familiarity bias is another reason people dislike redesigns. It refers to a mental phenomenon where people opt for the more familiar options, even though these often result in less favorable outcomes than available alternatives.
The Endowment Effect could also be a reason how people tend to assign a greater value to an object that they own, rather than an object that they don’t. In the case of the redesign, this phenomenon can lead users to prefer the existing version.
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