One of the greatest divides between consumer software and enterprise software comes down to workflow.

If you’re ordering a meal via Uber Eats, every step is perfectly sequential. You know your options, and you know when you’ve done each step successfully. Compare that to loading Excel, and staring at an endless spreadsheet. What do you do first, especially if you’re new to a job? And when do you know you’re done?

With a lot of systems, it’s not clear what to do next. You can do anything at any time! But think about how consumer expenses are designed: It's this one thing next, or these three things next. Consumer UX is on rails, and enterprise UX is often boundless.

A zippy piece of software makes work feel more efficient, and the core speed and responsiveness of a digital experience is the secret sauce to making any piece of software feel like it’s working for you. 

But whereas over the past decade, the consumer software on our phones...