Escaping the Build Trap: How Effective Product Management Creates Real Value

Many product managers will be intimately familiar with the perils of “the build trap” — the practice of focusing exclusively on output rather than outcomes by releasing one feature after another instead of focusing on the needs and desires of the user.

Far too many companies fall into this rut, which is why Melissa Perri’s Escaping the Build Trap is an essential read for product managers hoping to take their career to the next level.