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Product description
When users first encounter your product or service, they often don’t know much how it works, what it looks like, how much it costs… Sometimes they don’t even know what it does! Make sure you leave no such blindspots, because transparency and information breed trust. The more information about the product or service, the more willing they are to trust you with their money.
According to the study reported by Adweek, more than 80% of buyers do online research before purchasing a product.
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Social media
Product pages or knowledge bases are effective trust builders, but they have a serious drawback — not everybody will visit them.
But there are pages that almost everybody visits on a regular basis. Think Twitter. Facebook. Instagram. They can all help you build trust with visitors who have never heard about you. Those who follow you
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How to build trust with social media?
- Get visitors to follow your channel. The more followers you have, the more likely others are to join in and so — the more trust in your brand they induce.
- Regularly post entertaining content. The more people like your content, the more likely they are to share and like what you post, further increasing trust.
- If there is no interaction with your post, don’t leave it like that. Get your team to share and like and then your followers are more likely to do the same!
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Product reviews
Nothing works quite as well as real-life experience, so if clients had a happy experience with your app or website, make sure they say this out loud. If a review is relatable and clearly shows the benefits of using your app — it’s certain to build trust among the readers.
And it may be even more effective when it’s posted on a third-party site rather than your own.
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Testimonials
Testimonials influence the perceived trustworthiness of an online store more than trust seals or even this store’s overall reputation.
In order to earn trust they need to be valuable for readers. Sometimes even negative feedback can work.
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How to build trust with testimonials?
- Testimonials will be more trustworthy if they provide a photo of the person writing them. The more personal the details, the better.
- Testimonial focuses less on the business, and more on the positive outcome of using your product or service.
- Testimonials usually take the form of a short written note, but Video testimonials may help you to build credibility even more.
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How to build trust with notifications?
- Inform your visitors about conversion goals that have just been achieved!
- Display information about new versions, updates, debugs, etc. as soon as they are released by your dev team
- Notify about system status — and make sure it’s „on” about 99% of the time
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Trust seals
A trust seal ensuring secure payment or a Trust-Inducing logo can make all the difference.
Assure users that their data is encrypted, that the page is secure and payment method safe.
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