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Testimonials influence the perceived trustworthiness of an online store more than trust seals or even this store’s overall reputation.
In order to earn trust they need to be valuable for readers. Sometimes even negative feedback can work.
When users first encounter your product or service, they often don’t know much how it works, what it looks like, how much it costs… Sometimes they don’t even know what it does! Make sure you leave no such blindspots, because transparency and information breed trust. The more information about the product or service, the more willing they are to trust you with their money.
According to the study reported by Adweek, more than 80% of buyers do online research before purchasing a product.
A trust seal ensuring secure payment or a Trust-Inducing logo can make all the difference.
Assure users that their data is encrypted, that the page is secure and payment method safe.
Nothing works quite as well as real-life experience, so if clients had a happy experience with your app or website, make sure they say this out loud. If a review is relatable and clearly shows the benefits of using your app — it’s certain to build trust among the readers.
And it may be even more effective when it’s posted on a third-party site rather than your own.
Product pages or knowledge bases are effective trust builders, but they have a serious drawback — not everybody will visit them.
But there are pages that almost everybody visits on a regular basis. Think Twitter. Facebook. Instagram. They can all help you build trust with visitors who have never heard about you. Those who follow you
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