What Startups Want - Deepstash
Ultimate Guide to Reducing Churn

Learn more about business with this collection

How to analyze churn data and make data-driven decisions

The importance of customer feedback

How to improve customer experience

Ultimate Guide to Reducing Churn

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What Startups Want

What Startups Want

Startups need to build a product that their customers want. As an early business hire, your role is to bring people to your initial product so your team can learn what they need to do to improve the product.

18

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Crafting an Influential Message

  • If you create a generalized message aimed at everyone, you won’t resonate with anyone. To craft an influential message you’ll need to focus on a specific customer segment.
  • To master messaging it helps to know psychological triggers that influence customers.
  • If your messaging ...

20

79 reads

Getting Early Traction

  • Getting your first customers is hard. To convince people to take a chance on an unproven product you’ll need to do things that may not scale. The same goes true for keeping those customers happy. 
  • Before your company finds product market fit, trying to grow too quickly can be a dange...

17

63 reads

Metrics that Matter

  • Metrics track what matters to a startup. To speak the language of business you’ll need to be able to know what they mean.
  • How much a startup can spend on distribution depends on what the company expects to make back in revenue.
  • The more complex your sales process is the highe...

17

58 reads

Learning the Tactics

In order to help your company achieve meaningful traction you’ll need an arsenal of tactics including: 

  • Content Marketing & SEO 
  • Paid Advertising 
  • Landing Page Creation 
  • Prospecting 
  • Lead Nurturing 
  • Qualifying and Closing 
  • Onboarding and ...

24

143 reads

Why Customers Buy

  • Customers don’t care about buying products. They care about making progress in their lives. They buy products to assist them in making progress.
  • Business customers have different priorities than consumers.
  • Customers hire products both to cure pains and to experience gains.

20

87 reads

Startups Explained

  • The difference between a startup and a small business is that startups are built for growth. Without a product that meets the needs of the market, growth can be a waste of money. The first order of business is to find product market fit– then you’re ready to grow.
  • A sound business mo...

19

78 reads

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Give people what they want

Give people what they want

You can increase your influence on a particular issue by authentically framing it as a benefit to the people you want on your side.

Consider each stakeholder’s needs, perspectives, and temperaments. Do your homework to find out what they need to hear and what will capture their attention.

Create a comfortable environment

Make an initial impression when conducting the perfect interview. You can start this by getting acquainted first, and then you can make small talk with your customers for a while and then continue with a question and answer session. When you can successfully create a comfortable atmosphere, they ...

How to know what people want

We may know how to make things but making things are not the hard part. What is hard is figuring out what people want and how to earn trust and attention.

  • People don't know what they want. It took someone to make a...

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