Give people what they want
You can increase your influence on a particular issue by authentically framing it as a benefit to the people you want on your side.
Consider each stakeholder’s needs, perspectives, and temperaments. Do your homework to find out what they need to hear and what will capture their attention.
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How to know what people want
We may know how to make things but making things are not the hard part. What is hard is figuring out what people want and how to earn trust and attention.
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Overemphasizing what you want
Show a company what you can do for them. Don't put too much emphasis on what you want.
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