Learn more about business with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Why Customers Buy
- Customers don’t care about buying products. They care about making progress in their lives. They buy products to assist them in making progress.
- Business customers have different priorities than consumers.
- Customers hire products both to cure pains and to experience gains.
- To create happy customers you must understand their goals and struggles in life. Learning consumer psychology will help you become an effective and empathic communicator.
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MORE IDEAS ON THIS
Crafting an Influential Message
- If you create a generalized message aimed at everyone, you won’t resonate with anyone. To craft an influential message you’ll need to focus on a specific customer segment.
- To master messaging it helps to know psychological triggers that influence customers.
- If your messaging ...
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Getting Early Traction
- Getting your first customers is hard. To convince people to take a chance on an unproven product you’ll need to do things that may not scale. The same goes true for keeping those customers happy.
- Before your company finds product market fit, trying to grow too quickly can be a dange...
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Metrics that Matter
- Metrics track what matters to a startup. To speak the language of business you’ll need to be able to know what they mean.
- How much a startup can spend on distribution depends on what the company expects to make back in revenue.
- The more complex your sales process is the highe...
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Learning the Tactics
In order to help your company achieve meaningful traction you’ll need an arsenal of tactics including:
- Content Marketing & SEO
- Paid Advertising
- Landing Page Creation
- Prospecting
- Lead Nurturing
- Qualifying and Closing
- Onboarding and ...
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What Startups Want
Startups need to build a product that their customers want. As an early business hire, your role is to bring people to your initial product so your team can learn what they need to do to improve the product.
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Startups Explained
- The difference between a startup and a small business is that startups are built for growth. Without a product that meets the needs of the market, growth can be a waste of money. The first order of business is to find product market fit– then you’re ready to grow.
- A sound business mo...
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Gaining New Customers
You can achieve more than just making your existing consumers stay longer. A customer service video increases your chances of gaining new customers.
When they have an excellent customer service experience, 38% of consumers want to tell their friends about it. Unsatisf...
Customers: from passive buyers to co-creators
- Before self-service shopping, online stores, social networks, and recommendation platforms, the consumer’s role was limited to buying what was on offer.
- Today, customers are more than just passive consumers of products and services. They are partners, co-creators, patrons, advocates...
7 Laws of Success inspired from Steve Jobs
- Follow your passions. Without it, any rational person would give up.
- Find your noble cause. For Jobs, making computers accessible to the average person wasn't just a business strategy; it was a calling.
- Simplify everything and focus on the gems. You ha...
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