Metrics that Matter
- Metrics track what matters to a startup. To speak the language of business you’ll need to be able to know what they mean.
- How much a startup can spend on distribution depends on what the company expects to make back in revenue.
- The more complex your sales process is the higher your cost of customer acquisition will be.
- You can spend a lot of time and effort winning deals but still lose the market if you can’t keep your customers.
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#3: Add 4 Purchase-Based Metrics
- Total number of purchases
- Purchase value (giving purchase conversion value)
- Cost per purchase (giving cost per acquisition)
- Purchase ROAS
The four purchase metrics above will tell you everything you need to know about the number of sales you’re generating,...
Being More Influential
The best body language for influence depends on your goal. Make sure your body language matches your words to make you more effective.
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Pitfalls Of Metrics
Just like statistics, anything with numbers can be selective honesty.
- If the click-through-rate or the percentage of people clicking on your ad is increased, does it mean better earnings? It won’t work if the ad is just a false click-bait.
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