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Showcase your signup form or call to action
You can’t get someone to subscribe if they don’t see the signup form.
Incorporate your signup forms (and links to them) in places where your audience can’t miss them.
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Promise (and deliver) value
No one will subscribe to your newsletter as a favor to you — they need to know what’s in it for them.
Your newsletter’s description must express a clear value proposition to give people a reason to subscribe. Make it clear that your newsletter delivers value. You want poten...
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Build trust
The only way to get someone to subscribe to your newsletter is if you first get their trust.
The way to get an audience’s trust is to consistently deliver what you promise and show them you care about them.
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Ask your audience to subscribe.
Don’t assume readers will know you have a newsletter or just “figure it out.” They won’t.
Be explicit, be obvious, and don’t be shy about asking them to subscribe.
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Create something that aligns with your audience’s interest
The better your newsletter’s content matches the core interests of your audience, the more likely you are to convert them into subscribers.
This means the less defined your niche and the more vague you are about who you aim to reach, the harder it is to attract subscribers....
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Clarify your Call to Action
Don’t leave it up to your reader to figure out what you want them to do with this information. Spell it out, and be specific. For example:
- Please send back any edits by 5 pm on Tuesday.
- Please call this client back by Friday to resolve the issue.
Speak directly to your audience
- Speak directly to the members in your audience; look at a single person at a time, focus on them, and talk to them like you would have in a normal face to face conversation. This will help you see if they are following along.
- Listen to your audience
Relate to your audience
Try to spot someone in the audience whose work you have some familiarity with. Then rearrange your presentation so as to mention some of that person's work. Everyone in the audience has come to listen to your lecture hoping of hearing their work mentioned.
Reciproc...
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