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Ask your audience to subscribe.
Don’t assume readers will know you have a newsletter or just “figure it out.” They won’t.
Be explicit, be obvious, and don’t be shy about asking them to subscribe.
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Promise (and deliver) value
No one will subscribe to your newsletter as a favor to you — they need to know what’s in it for them.
Your newsletter’s description must express a clear value proposition to give people a reason to subscribe. Make it clear that your newsletter delivers value. You want poten...
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Build trust
The only way to get someone to subscribe to your newsletter is if you first get their trust.
The way to get an audience’s trust is to consistently deliver what you promise and show them you care about them.
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Create something that aligns with your audience’s interest
The better your newsletter’s content matches the core interests of your audience, the more likely you are to convert them into subscribers.
This means the less defined your niche and the more vague you are about who you aim to reach, the harder it is to attract subscribers....
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Showcase your signup form or call to action
You can’t get someone to subscribe if they don’t see the signup form.
Incorporate your signup forms (and links to them) in places where your audience can’t miss them.
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Know your audience
Who they are, what they want, what motivates them. Only then can you tailor your messages appropriately.
You also need to be prepared for the fact that your audience is changing and evolving. Don’t assume that the communication strategies that worked well two years ago will still ha...
Why We Avoid Asking For Advice
Most people shy away from asking for advice when they cannot figure out how to finish a tricky task or assignment at work.
- Reasons range from not wanting to bother anyone, or not trusting them for the solution that might be provided.
- There is also a misconception that other...
Speak To Your Audience
Forget what you know and want. Everything, from the shape of your argument to the choice of vocabulary, should be governed by your audience’s receptivity.
The key principle of persuasive writing is customer service. Ask what they do and don’t know about the subject, and what they nee...
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