While Amazon takes financial outputs seriously, 100% of the company’s time is focused on inputs. This is because these inputs are controllable and are the most effective way to maximize financial outputs.
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Similar ideas to Put effort into inputs, not financial outputs
This is the most common version of outputs vs inputs. Usage creates revenue, revenue does not create usage. As a result the most important metrics in terms of creating growth are not your revenue metrics, they are your usage metrics.
For example, creating a system; habit or ritual that promotes writing everyday is more effective than setting the goal of writing an essay a week.
The GAP (growth, awareness, progress) approach focuses on three pillars:
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