Learn more about strategy with this collection
Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
Usage First not Revenue First
This is the most common version of outputs vs inputs. Usage creates revenue, revenue does not create usage. As a result the most important metrics in terms of creating growth are not your revenue metrics, they are your usage metrics.
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95 reads
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Definition Is More Important Than A Dashboard 📊
Most people focus on "building a dashboard." But what is 10X more important is choosing which metrics are important and defining those metrics well.
Defining is more complicated than people think. For example, there are many ways to define a retention metric depending on y...
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88 reads
Outputs vs Inputs ℹ️
Most metrics like a retention metric or revenue metric are output metrics. These are metrics you should should monitor.
Giving output metrics to teams as goals can be dangerous. They need to know how to break them down into input metrics to make them actio...
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67 reads
Metrics are not a replacement for Strategy
Your metrics are a reflection of your strategy. They help answer, is the strategy working? Metrics without strategy is like looking at a bunch of random numbers.
You need to define the strategy before you define your metrics. What are the key hypotheses of the strategy? Wh...
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139 reads
Retention ≠ Engagement 😕
Lots of teams think retention and engagement are the same things. They are not:
- Retention is binary. It answers the question, was this person active within my defined time period? Yes or no.
- Engagement is depth. It answers the question, how a...
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104 reads
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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More like this
Create systems, not goals.
For example, creating a system; habit or ritual that promotes writing everyday is more effective than setting the goal of writing an essay a week.
- A system can be measured, refined, and optimized. A goal cannot.
- You can work on the inputs of your system to create better quality...
GAP Goals: The Three Pillars
The GAP (growth, awareness, progress) approach focuses on three pillars:
- Growth by Consistency (your inputs). Growth happens through a series of small and consistent incremental steps, not monumental overnight strides.
- Awareness by Metacogniti...
Types Of Outcomes
Managing by outcome is only as good as the defined outcome. There are 3 types, starting from the general to the actionable:
- Business outcomes start with financial metrics(revenue, costs) or market share.
- Product outcomes. Measure how the produ...
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