This is the most common version of outputs vs inputs. Usage creates revenue, revenue does not create usage. As a result the most important metrics in terms of creating growth are not your revenue metrics, they are your usage metrics.
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Lots of teams think retention and engagement are the same things. They are not:
Your metrics are a reflection of your strategy. They help answer, is the strategy working? Metrics without strategy is like looking at a bunch of random numbers.
You need to define the strategy before you define your metrics. What are the key hypotheses of the strategy? What metrics would indicate those hypotheses are true?
Most metrics like a retention metric or revenue metric are output metrics. These are metrics you should should monitor.
Giving output metrics to teams as goals can be dangerous. They need to know how to break them down into input metrics to make them actionable. When this doesn't happen it leads to teams thrashing between things.
Most people focus on "building a dashboard." But what is 10X more important is choosing which metrics are important and defining those metrics well.
Defining is more complicated than people think. For example, there are many ways to define a retention metric depending on your product. Your dashboard is a method to communicate your metrics, which is important, but useless if you choose and define them poorly.
Ocean water is full of mineral salts which enter through the rivers, passing through rock and soil. Water has a property of evaporation whereas salt does not, so a lot of salt is left behind.
Oceans are saline throughout the world, but the Mediterranean Sea is saltier. Many oceans are less salty due to the regular mixing of fresh river water.
Misophonia is characterized by strong negative emotions such as anger and anxiety in response to everyday sounds other people make. These sounds include humming, chewing, typing, and even breathing.
People with this disorder are not just getting annoyed at the sounds. They suffer breakdowns in relationships or even quitting their jobs.
Ever since 1950, movies dealing with topics such as climate change, asteroid impacts, nuclear holocausts, pandemic etc have greatly increased in number. Especially between 2010 and 2019, these kind of movies having as main focus apocalyptic subjects kept movie theaters full to their maximum.
One of the greatest such movies was 'Avengers: Infinity War', which immediately after its release became a worldwide blockbuster.
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