Before hitting "send" or "share
... get in the habit of pausing to ask, "Does this piece of writing achieve its purpose?" to avoid miscommunication and inefficiencies.
When you write anything for work, you have a purpose in mind. You want to move the recipient to some action, educate your coworkers about something or maybe just show off your good work.
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Delete the Fluff
When you write copy, every single word must serve a purpose. If it doesn’t educate, stress a benefit, or build a connection, it needs to go.
Here are a few common words and phrases to ditch when writing copy:
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Have Your Emotions Under Control
Whenever someone says or does something that sets you off, take a deep breath and pull out a pen and piece of paper. Then, allow yourself some time to cool off — if you can wait for 24 hours to pass before you take any other action.
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Goals work great to get you motivated to do your work, but they don't tell you how you're going to achieve your goals.
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