Delete the Fluff - Deepstash

Delete the Fluff

Delete the Fluff

When you write copy, every single word must serve a purpose. If it doesn’t educate, stress a benefit, or build a connection, it needs to go.

Here are a few common words and phrases to ditch when writing copy:

  • That
  • In order to
  • Maybe
  • Very
  • A little
  • Even
  • Just
  • Perhaps
  • So
  • Really
  • Of
  • Like

Substitute filler phrases with powerful words that drive action rather than taking up space.

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phaedrus

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