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RECONSIDER

Part of the problem seems to be that nobody these days is content to merely put their dent in the universe. No, they have to fucking own the universe. It’s not enough to be in the market, they have to dominate it. It’s not enough to serve customers, they have to capture them.

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There are still, after all these years, less than fifty people working at Basecamp. A whole generation of people working with and for startups is obsessed with Unicorns and the properties of their “success”. A whole generation of people working with and for startups is obsessed with Unicorns and ...

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