Learn more about marketingandsales with this collection
How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
One for One
Ideally, we’d love to see every customer we have bring us just one more customer a year. That would be an amazing outcome.
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MORE IDEAS ON THIS
Introducing the Basecamp 3 Referrer Program.
If someone signs up, pays, and stays a customer for at least 75 days, we’ll Paypal you $50 cash. That person you referred will save $50 on their first month. You don’t need to apply to be part of the referral program. Click on the link below to send your link to anyone you want.
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Our new Basecamp Referral Program splits $100 between existing customers and new customers rather than putting it in the pocket of those that track your every move online.
But what stopped us wasn’t the spend, it was the feel . Every dollar you spend is a vote, and we were casting hundreds of thousands of votes for big companies that are tracking people’s every step, every move, every curiosity, and every detail of their lives. Fuck that.
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Designed differently
Many Referrer programs pay you in credit towards the product you’re using. If you’re on someone else’s Basecamp account, then your referral would give them credit. You wouldn’t see any of that cash. Not good either.
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Save yourself $50 and do some good
If you aren’t already a Basecamp 3 customer, but you’ve been considering it, now’s a great time to try. Use my referrer link and you’ll save $50 off your first month. And I’ll donate the $50 that I’d be getting to the
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To facilitate a breakthrough, create an environment that will help achieve your full potential. Your work would be more diverse before you see a true hot streak.
Opportunity-Solution Tree (OST)
Imagine the problems users have as trees.
The root of a tree is a big problem, that causes multiple other problems/branches to arise. Every branch needs to be different from the others, otherwise, it needs to be rethought.
To decide whether an opportunity belongs to a tree, we need ...
1% Improvement
Getting 1% better every day is for the long run. You will able to see the results after a while. If you wait for a year you will be 37% better than the previous year.
Just remember one thing, there will be one time during this long run when you don't be abl...
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