Finding The Value Language

The curse of knowledge is a cognitive bias, which occurs when people fail to consider that others don’t have the same background knowledge or information as they do.

Someone knowledgeable in a particular field might find it difficult to put themselves into a beginner’s shoes (or someone who...

Speech patterns correlate to particular behaviors. This includes how language can influence people's buying decisions or social media use.

When we understand what groups of people say and why, it can help to bring those people together.

The local language is the preferred route to understand the culture due to 2 reasons:

1. Most people don’t speak English very well, due to their learning it as a second or third language. These people do not represent the real sampling of the country's population, just being the better-...