Applying The Benjamin Franklin Effect
Ask for help when you need it, but not too often.
If you reach a roadblock during a negotiation, ask the investor or negotiating party for a favor and give them a reason to come back to you. This will help you reopen the discussion, and give them a perceived sense of power you can use to your advantage.
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The Benjamin Franklin effect
Is a psychological phenomenon that causes us to like someone more after we do that person a favor: We justify our actions to ourselves, that we did them a favor because we liked them.
But the reverse effect is also true - we come to hate our victims, which helps to...
Using The Benjamin Franklin Effect
- Remember that the favor matters more than its scope. In most cases, the increase in rapport comes from the fact that the other person does you a favor.
- Use reciprocity, by performing a small favor shortly before asking for one.
- After asking for a favor, perfo...
The Benjamin Franklin Effect
A psychological phenomenon that causes people to like someone more after they do them a favor, especially if they dislike the helped person.
You can use it to benefit and protect yourself when interacting with others.
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