Ask for help when you need it, but not too often.
If you reach a roadblock during a negotiation, ask the investor or negotiating party for a favor and give them a reason to come back to you. This will help you reopen the discussion, and give them a perceived sense of power you can use to your advantage.
MORE IDEAS FROM THE ARTICLE
A person who voluntarily does you a favor is more likely to do you another favor than if they had received a favor from you.
It means that you grow to like people for whom you do favors for and dislike people you harm.
Is a psychological phenomenon that causes us to like someone more after we do that person a favor: We justify our actions to ourselves, that we did them a favor because we liked them.
But the reverse effect is also true - we come to hate our victims, which helps to explain wartime atrocities.
Cognitive dissonance makes our mind try to protect our self-image and the connection between our thoughts and actions by modifying our opinions.
Once the justification or new opinion arises, we become more sensitive to any information that supports it. We also get more skeptical of any information that opposes it.