Applying The Benjamin Franklin Effect - Deepstash

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How You Can Use the Counterintuitive Genius of the Benjamin Franklin Effect to Your Advantage

Applying The Benjamin Franklin Effect

Ask for help when you need it, but not too often. 

If you reach a roadblock during a negotiation, ask the investor or negotiating party for a favor and give them a reason to come back to you. This will help you reopen the discussion, and give them a perceived sense of power you can use to your advantage.

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The cognitive dissonance theory

Suggests that holding 2 or more contradictory beliefs at the same time causes people to experience mental discomfort, which manifests as psychological stress. 

And people will always seek to minimize their cognitive dissonance and the discomfort it creates.

The Benjamin Franklin effect has generally been explained using cognitive dissonance theory.

Essentially, this means that when someone does you a favor, they need to be able to justify...

The Benjamin Franklin effect has generally been explained using cognitive dissonance theory.

Essentially, this means that when someone does you a favor, they need to be able to justify it to themself, in order to avoid the cognitive dissonance that might occur from doing something nice for someone that they dislike.

The Benjamin Franklin effect

Is a psychological phenomenon that causes us to like someone more after we do that person a favor: We justify our actions to ourselves, that we did them a favor because we liked them.

But the reverse effect is also true - we come to hate our victims, which helps to explain wartime atrocities.

Using The Benjamin Franklin Effect
  • Remember that the favor matters more than its scope. In most cases, the increase in rapport comes from the fact that the other person does you a favor.
  • Use reciprocity, by performing a small favor shortly before asking for one.
  • After asking for a favor, perform a small favor in return, to increase the likelihood of being helped again.
  • Be realistic with regards to who you asking for favors and what you are asking for.
  • Remember that how you ask for the favor is also important and affects your success rates. In most cases being kind and polite is the ideal.
Facts Related To The Ben Franklin Effect
  • Research shows that being kind to someone increases how much you like that person.
  • Being asked a favor can make one feel acknowledged for their expertise, which can cause them to develop more positive feelings toward the person asking for help.
  • The negative Benjamin Franklin effect happens when people who do something negative to someone will increase the degree to which they dislike that person, in order to justify their negative actions to themselves.
The Benjamin Franklin Effect

A psychological phenomenon that causes people to like someone more after they do them a favor, especially if they dislike the helped person. 

You can use it to benefit and protect yourself when interacting with others.

Connect with people emotionally

If you want to intrigue and influence people, you have to get their dopamine pumping.

A great way to do that is by having excellent conversation starters handy:What was the best part of your day and what was the worst part of your day?” and “What personal passion project are you currently working on right now?” 

Be emotionally curious

Become genuinely interested in other people. A great way to do this is to ask them open-ended questions.

Everyone wants to be liked, loved and accepted. When you fulfill that need for others, you are perceived as being influential.

Use high-powered body language

When you manifest powerful body language, you are seen as more influential. 

The head is held high, the arms are loose, the shoulders are set back and the chest is out. Confident body language not only affects the way others see you but also the way you see yourself.