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Applying The Benjamin Franklin Effect

Ask for help when you need it, but not too often. 

If you reach a roadblock during a negotiation, ask the investor or negotiating party for a favor and give them a reason to come back to you. This will help you reopen the discussion, and give them a perceived sense of power you can use to your advantage.

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What the Benjamin Franklin Effect is

A person who voluntarily does you a favor is more likely to do you another favor than if they had received a favor from you. 

It means that you grow to like people for whom you do favors for and dislike people you harm.

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I salute those people who smile despite all of their problems.

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Using The Benjamin Franklin Effect

  • Remember that the favor matters more than its scope. In most cases, the increase in rapport comes from the fact that the other person does you a favor.
  • Use reciprocity, by performing a small favor shortly before asking for one.
  • After asking for a favor, perfo...

Use the Ben Franklin effect - Ask a favor

Use the Ben Franklin effect - Ask a favor

The Benjamin Franklin effect is a psychological phenomenon that causes us to like someone more after we do that person a favor.

So asking for help is one of the best things you could do to be perceived as an influential person.

The Benjamin Franklin Effect Mechanism

Some researchers think this effect comes from our need to reconcile us doing someone a favor and us not liking that person, so we assume that we like them. 

Other researchers think that the one being asked for help senses that the one asking wants to get friendly with them and in turn recip...

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